It’s Time to Hustle

photo by: Athena Pelton

Holiday hustle, holiday bustle. Ah yes, the first snow has fallen (and melted). Air temps are dropping. The sun leaves us at 4:30PM before you can even give it a proper salute. Winter has come. And with it, about one thousand new reasons to skip the gym, eat what you shouldn’t and hibernate until, say, April 1st, when life reawakens in Minnesota.

It’s an understandable position when you consider the number of holiday parties coming up, outfitted with a dozen plates of cookies each. Or Thanksgiving, the national days of gluttony. And then there’s the New Year, which for so many marks the perfect new kick off point after coasting through the month of December. Then again, we all know what happens to most New Year’s fitness resolutions, don’t we?

Indeed, the 31 days of December will be some of the hardest for those of you trying to put your health and self-care first. Behind every corner, a devil dressed as a Christmas-tree sugar cookie. Behind the check-out lane of Whole Foods, the magazine covers taunting you with the perfect Holiday dinner party spread. Behind your puffy North Face jacket hanging in the closet (you know the one: the long, black, fur-hooded winter jacket) hide the jumble of holiday lights you have yet to hang. Fear not – we have your fix.

Because all of us at Alchemy are human too, we’re so excited to bring back for our third year the ever-popular Alchemy365 Holiday Hustle Challenge. Between the December 131we are challenging you to attend at least 15 classes at Alchemy. We know that keeping this momentum going and not letting self-care fall off your to-do list will take some effort, but we also know that good things come to those that hustle. And damnit, you’re worth it.

Here’s our gift to you: as soon as you successfully complete the Holiday Hustle, we’ll treat you to $20 retail credit. In addition to this, special prizes will be doled out to those of you that make particularly concerted efforts to prioritize your health and wellness over the short term pleasures of a lazy winter. (Read: prizes to the top visits at month’s end!)

What’s your motivation? Is it the Alchemy-scented candle you can prop next to your bathtub after hours of wrapping gifts and scouring deals on Amazon? Is it massaging Revitalizing body balm on your hands that are cramping from addressing your very last holiday card? Whatever it is, you’re at the top of our nice list. Don’t forget that you should be at the top of yours, too.

We love you. We want you to succeed. We’re here to help. Let the hustle begin and happy, happy holidays.


ALCHEMY 365 Alchemy combines yoga, strength, and intense conditioning to change the body and renew the mind. A variety of fun and challenging class formats can be mixed and matched to meet any fitness goal.

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